The course will feature several executive speakers from consumer products companies, who will discuss their industry and entrepreneurship experiences, and will challenge students with “live case” situations that they have faced in the past (e.g., an unexpectedly large order comes in early in the company’s life); students will develop responses to the situations and will be able to learn from what the company actually did, and from relevant research findings.

During the semester, students will be provided with guidance from executives from consumer products companies, as well as from others within the entrepreneurship and innovation ecosystem of The University of Texas at Austin.

At the culmination of the semester, teams will share their projects in a Demo Day presentation. This course is open to all UT undergraduate students by application, which will be available October 7. Practicum activities typically require 3-4 hours per week, scheduled by the student and client, in an unpaid assignment at a partner startup company. This course satisfies Requirement 5 of the Entrepreneurship minor.

Course Information:

Practicum activities typically require around 3-4 hours per week in an unpaid assignment at a partner startup company and are based on a schedule set by the students and client startup.

This course satisfies Requirement 5 of the Entrepreneurship Minor