Felipe is Co-founder and CFO of Merama. Based in Mexico City and Sao Paolo, Merama builds and grows the largest e-commerce brands in Latin America. While at UT Austin, he received the Walter B. Smith Scholarship and was Vice President for Latin Economics and Business Association (LEBA). Felipe is also a partner and board member at Beetmann, a qualified supplier in the Mexican Wholesale Electricity Market (WEM) and a renewable energy plant developer where h was previously CEO and CFO and managed all M&A and structured transactions. Previously he was in Investment Banking at J.P. Morgan and serving as financial consultant to startups in LatAm.