The course requires students to work in teams on projects with early-to-growth stage startups, focused on helping the startups accelerate their growth, as well as attend weekly class sessions.
Through their hands-on work with the startups as well as class discussions, lectures, guest speakers, and assignments, students develop a rich understanding of what it takes to grow a new venture, including developing a strategy and business model, conducting market validation, refining the value proposition, creating a marketing strategy, and developing a funding model.
Teams will work with their respective startups to identify the scope of their project, a project timeline, and deliverables. Students will then contextualize their experience through in-class lectures and discussions, track progress through reports and interim presentations, and will be provided mentoring and guidance on their work with the startups. Finally, teams will share their projects in Demo Day presentations.
Practicum activities typically require around 3-4 hours per week in an unpaid assignment at a partner startup company and are based on a schedule set by the students and client startup.
This course satisfies the experiential learning requirement for BBA students.
This course satisfies Requirement 5 of the Entrepreneurship Minor