Lydia Ward is the Marketing Strategist in the Herb Kelleher Entrepreneurship Center at the McCombs School of Business. Lydia works on marketing and coordination of events for HKEC. In Summer 2019, Lydia designed and developed HerbKelleherCenter.com and now manages latest iterations, maintenance, and analytics for the Center’s website. In addition, she handles the marketing strategy for the Center’s various programming executed through social and email promotion platforms.

Prior to joining the Entrepreneurship Minor team, Lydia graduated from the University of Texas at Austin with a B.A. in English and received a certificate in Web Development.